Sakura of America typically markets to retailers and distributors, and much of their marketing materials reflect those targets. As we deal with both B2B and B2C clients, they asked us to develop a single brochure to summarize their company and products.
In terms of design, we wanted to give equal emphasis to Sakura’s products, logo, and messaging as the company that empowers you to be creative. (As big fans of their products, we know this firsthand…go Pigma Micron!)
We worked with the corporate team in establishing the art direction and gave feedback on copywriting. We provided final design and illustration.